Why businesses fail to reach the mobile consumer

Steve Jobs revolutionised the way in which consumers use technology to communicate - a legacy which will carry on for many decades to come.  Up until a few years ago the internet was almost exclusive to desktop and laptop computers, but the introduction of smartphones and tablet computers have made mobile access to the World Wide Web a reality. Prior to the introduction of the first iPhone in 2007 the term "app", the abbreviation for application, was mainly used in specific technical contexts. Today, most people would associate the term with their mobile phone or a tablet computer.

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